mindbodysold

Alex Bogusky on CP+B Shredschool

Don’t be a fair-weather employer.

Any agency worth their salt will try to make some sort of gesture of goodwill at Christmas. From pulling down the shutters from the 23^rd through to new year’s day, right to taking everyone on a ski trip for a week.

For Christmas 2008, CP+B decided to give every employee a guitar. And build a site to teach them how to play.

That’s 900 guitars in total – didn’t they get the memo about the recent financial fuck up?

They could have easily cancelled Christmas this year. And who would blame them? Times are tough and going to get tougher. No time to be nice to your employees or your mum. We’ve got the stakeholders and the future of the company in mind. Etcetera.

But they’ve had a pretty good year – adding Microsoft amongst others to their roster. And its no secret that you have to be 100% committed to survive at CP+B.

So why not show your employees that their hard work hasn’t gone unnoticed?

The guitars actually look pretty decent but even if they were plucked (sorry) from the bottom of the bargain bin, I reckon that’s about £100 per guitar.

So for little bit more than forced smiles on a night out with senior management and rather less than taking everybody on an ‘I’d-rather-shoot-mercury-into-my-eyeballs-teambuilding-weekend’, they’ve managed to do something which will be appreciated by their hardworking staff.

Unless of course, you hate music.